Monday, 11 March 2013

Evaluation Question 3: What kind of media institution might distribute your media product and why?

I think an independent film company would be the best option when it comes to distributing my media product, this is mainly because they deal with low budget films and I would say that my film has a low budget. Independent companies stick to their low budget which is a good thing because then I can't go over budget, because if it were to then my film would probably have to be distributed by a major company instead. An independent distribution company also operates mainly in one country which I think would be the best thing for my film as I don't think it would make a lot of money if it were to be distributed by a major company. The reasons why I chose an independent company to distribute my film are that the directors have more creative control and they try to stay true to their vision as much as possible without an influence from the funding studios. This is a good thing because my film won't be change drastically in any way and it will stay true to how I want it shown to the audience. The independent company will also start out with a limited release when the film it comes to distributing it into cinemas, it will only be shown in particular theatres before it gains attention and is then released into the mainstream to make more money. The reason I didn't want a major distribution company to distribute my film was because the directors usually have less creator control as the studio has a say in a lot if what happens because they're investing into the project. This means that the film could be changed and I wouldn't have much of a say in the matter which is something I don't want due to the fact that I want the film to stay the way it is. The main role of the distributor is to choose a film to promote and in order to get my film promoted by an independent film distribution company I'll need to make my film unique. With this in mind at the start of the production, I have particular unique selling points that will attract a distributor into promoting my film. For example the use of whispers during my opening sequence is different as usually films have a voice over that tells the audience about the main character. Not having a voice over is a good thing because it won't give the audience a lot of information, whispers are more intriguing and mysterious and this will help the film to attract a wider audience.
When advertising my film, an independent company will use posters to get people's attention. Posters aren't too expensive and can be placed literally anywhere which is really versatile when it comes to advertising because they can be put where the majority of people see them. Independent companies also use adverts on websites such as YouTube to advertise their films, this would be a very good way of advertising because YouTube is one of the most popular visited web pages in the world, mainly due to the fact that anyone can use it for free whenever they want or need to. After looking at independent film companies I came to the conclusion that Film4 would be the best film company to use for the distribution of my film. This is because they sometimes distribute films straight through to DVD and Blu-ray so that people can buy it directly. Film4 also put films straight on TV for viewers, this means that it can be regulated and put on at specific times to make sure it's suitable for the viewers. For example after the watershed so that young children can't watch it, as it won't be suitable for their age group. So overall I'm choosing Film4 to distribute my media product, as I think it would be the best distribution company to use.

Monday, 4 March 2013

Evaluation Question 2: How does your media product represent particular social group?

My media product represents particular social groups through the main character and her personality. By having one main character the audience have something to focus on, this will help them deconstruct her traits and behaviour in the opening sequence. The main character represents particular social groups through her clothing, behaviour and attitude towards what she's doing. Her clothing is quite simplistic, which represents the simple minded and innocent people in today's society, some might say there are very few of those left and this would help people realise what type of person they are, just by looking and taking in what the main character wears. This particular social group are then represented in my media product.
The main character behaviour also represents particular social groups, she is calm and collected one minute, and the next she's angry and frustrated. This represents people with a short temper, so they can then connect with the main character and even possibly realise how they could start controlling their temper themselves. So therefore, this particular social group are represented in my media product.
A social group with a bad attitude are represented in my media pro duct through the main character and her negative outlook on things. For example, when she made a mistake on her painting she could've painted over it in a different colour, but instead she chose to ruin it and get angry. If she has a more positive attitude then she may have been able to salvage the painting, and therefore complete it to the best of her ability. This is how that particular social group are represented on my media product.

Other females in various films are represented in lots of different ways, I wanted to find some main female characters who I could compare to my own and then I found Juno. She is a young girl who I feel i could compare to my own main character as she is in a vulnerable state and in need to help. The girls situations might not be the same but their emotions and how they're feeling might be, throughout the film Juno the audience see her fall pregnant and realise what a struggle bringing up a baby would be. Even though the situation is very different from my own characters situation, I thought that the vulnerability both girls are feeling is important. This is mainly because it is obvious to the audience, through the girls body language and facial expressions. Both girls are therefore being represented negatively in the media which I felt was an effective way of addressing and highlighting certain issues to the young females of todays society.