I think an independent film company would be the best option when it comes to distributing my media product, this is mainly because they deal with low budget films and I would say that my film has a low budget. Independent companies stick to their low budget which is a good thing because then I can't go over budget, because if it were to then my film would probably have to be distributed by a major company instead. An independent distribution company also operates mainly in one country which I think would be the best thing for my film as I don't think it would make a lot of money if it were to be distributed by a major company. The reasons why I chose an independent company to distribute my film are that the directors have more creative control and they try to stay true to their vision as much as possible without an influence from the funding studios. This is a good thing because my film won't be change drastically in any way and it will stay true to how I want it shown to the audience. The independent company will also start out with a limited release when the film it comes to distributing it into cinemas, it will only be shown in particular theatres before it gains attention and is then released into the mainstream to make more money. The reason I didn't want a major distribution company to distribute my film was because the directors usually have less creator control as the studio has a say in a lot if what happens because they're investing into the project. This means that the film could be changed and I wouldn't have much of a say in the matter which is something I don't want due to the fact that I want the film to stay the way it is. The main role of the distributor is to choose a film to promote and in order to get my film promoted by an independent film distribution company I'll need to make my film unique. With this in mind at the start of the production, I have particular unique selling points that will attract a distributor into promoting my film. For example the use of whispers during my opening sequence is different as usually films have a voice over that tells the audience about the main character. Not having a voice over is a good thing because it won't give the audience a lot of information, whispers are more intriguing and mysterious and this will help the film to attract a wider audience.
When advertising my film, an independent company will use posters to get people's attention. Posters aren't too expensive and can be placed literally anywhere which is really versatile when it comes to advertising because they can be put where the majority of people see them. Independent companies also use adverts on websites such as YouTube to advertise their films, this would be a very good way of advertising because YouTube is one of the most popular visited web pages in the world, mainly due to the fact that anyone can use it for free whenever they want or need to. After looking at independent film companies I came to the conclusion that Film4 would be the best film company to use for the distribution of my film. This is because they sometimes distribute films straight through to DVD and Blu-ray so that people can buy it directly. Film4 also put films straight on TV for viewers, this means that it can be regulated and put on at specific times to make sure it's suitable for the viewers. For example after the watershed so that young children can't watch it, as it won't be suitable for their age group. So overall I'm choosing Film4 to distribute my media product, as I think it would be the best distribution company to use.
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